News Item: : Watts in a name?
(Category: Brand and CID)
Posted by Admin
Monday 06 June 2011 - 12:37:53

Designing for a freelancer poses a challenge when it comes to brand: there's no point going down the corporate route. Neither does it want to look too folksy.

"Martyn managed to come up with a solution that gets across what I do," says copywriter Tony Watts. "He has emphasised the personal nature of my service, conveying a small but important touch of creative eccentricity and even conveys an essential part of who I am: my sense of humour. Not bad for a Welshman".

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