News Item: : Catchy ident
(Category: Brand and CID)
Posted by Admin
Sunday 03 June 2007 - 15:18:12

"We wanted something eye-catching for our van livery," remembers Marcus Holloway, Director of WSB Tackle, one of Cornwall's longest established fishing supply companies. "mDesign came up with half a dozen ideas but the hook really caught our imagination."

The idea revolves around a trompe d'oile effect of a huge hook snagging through the body work of the van. The ilustration, created by Martyn Davies, was drawn from scratch in PhotoShop for a larger-than-life super photo-realistic look.

"At first, we thought that photographing a hook was going to be the answer," said Martyn. "But the hook needed to be perfect, as if it was made from solid Cornish gold."

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