Designing for a freelancer poses a challenge when it comes to brand: there's no point going down the corporate route. Neither does it want to look too folksy.

"Martyn managed to come up with a solution that gets across what I do," says copywriter Tony Watts. "He has emphasised the personal nature of my service, conveying a small but important touch of creative eccentricity and even conveys an essential part of who I am: my sense of humour. Not bad for a Welshman".